>Does that mean I'll be at a significant disadvantage when trying to >market this? > >How many of you really buy on price?? Being a relatively underpaid gradual student, I tend to stick with places like Marshalls, Bradlees and the like for the discount name brand stuff as a staple. I always try samples at gourmet stores for advertised hot sauces though, and I will certainly buy a sauce I like, as long as it's less than about $7. More than that, I have to _really_ like it. I don't think $5 is too expensive at all- it's just nice to have cheap hot sauces around to go through en masse on a daily basis!