[CH] (OT) store startup help..
R L Russ (rlruss@mindspring.com)
Wed, 12 Feb 2003 18:50:56 -0500
Hi fellow CH's
After being laid off, I have not been able to find a job in my "chosen"
profession (I'm a database admin, btw). I believe that, for the time being,
this field is laying on the field of battle, bleeding profusely.
I've come to the conclusion that a career change is necessary, and I'm
looking at opening a small store, handling spices, chiles, and accessories
(books, equipment, etc.) in the Atlanta, Ga area. I've found a location that
has a great deal of foot traffic, in a reasonably well-to-do area. The
shopping center tends to cater to "soccer moms", mostly younger with
two-three screaming offspring in tow. This area is also surrounded by fairly
large suburban homesites.
Tossing this out into the audience, since a goodly number of you are
successful (semi-successful?) businessmen/women, can you give me some
hints/warnings/ideas about what I'm getting into? I've been in sales before,
and I'm relatively familiar with marketing concepts. I intend to put a large
proportion of my investment in advertising initially - together with a
fairly large inventory. Since I'm a computer geek, I'll set up a website of
course..
Any help/advice would be greatly appreciated - if I don't do this, that
opportunity as a ditch-digger is lookin' REAL good..