Well, they finally starting selling the new Planters Jalapeno Cheese flavor Cheez Balls - not in the supermarket, but in the convenience stores. When I saw them, I looked at the list of ingredients and jalapeno pepper powder is the next to the last ingredient. But I bought them anyway. I opened the can, ate one and was surprised at the mild but nice heat. Of course, I would've loved if the jalapeno powder was the 2nd or 3rd ingredient, but I knew they wouldn't do that. Afraid to scare away the non-chile head contingent that is in the Northeast section of America. Not a bad product all together though. I will finish them off, that is for sure. I told my non-chilehead hubby to try them and he hasn't yet. I have to admit that his tastes in chiles is changing. I put serranos in the quesadillas the other day and there were no complaints. So we are getting there. RisaG