Dear Chili-Heads, A Big thank you to all those who responded to my preliminary questionnaire on spicy food, I got really inspired! With the help of you guys, I was able to design the following more formalized survey. I would really appreciate it if any of you can take 2 mins of your time to fill out this really EASY and FUN questionnaire. I am from Hong Kong originally, but am going to college in the US now. This survey is for my Anthropology paper on why people like hot & spicy food and get so crazy about it. All responses will remain anonymous, don't worry. And I promise, this will be the last time I bother you guys about "why you like eating hot & spicy food?" Hot & Spicy Food Questionnaire This is a questionnaire on your attitude towards hot & spicy food (any food that produces a burning sensation to the taste), such as chili, pepper, curry, wasabi, salsa or dishes made with these ingredients. 1. What's your ethnicity: __________________________ 2. Which state, or country other than the US, did you spend most of your life in? _______________ 3. What's your gender? __ male __ female 4. How old are you? ___________ 5. What's the percentage of people in your social circle who eat hot & spicy food? __ 0-20% __ 21-40% __ 41-60% __ 61-80% __ 81-100% 6. How much do you like hot & spicy food? 0 -- strongly dislike 1 -- mildly dislike 2 -- neutral 3 -- mildly like 4 -- strongly like 5 -- crazy about it! 7. How hot can you tolerate? (Scale of 0-9: 0 - bland, 9 - spiciest taste on earth) 0 1 2 3 4 5 6 7 8 9 bland spiciest taste on earth 8. How hot do you prefer in your daily meals? (Scale of 0-9: 0 - bland, 9 - spiciest taste on earth) 0 1 2 3 4 5 6 7 8 9 bland spiciest taste on earth 9. How hot do you prefer when you are having a spicy dish? (Scale of 0-9: 0 - bland, 9 - spiciest taste on earth) 0 1 2 3 4 5 6 7 8 9 bland spiciest taste on earth 10. The FIRST TIME you ate spicy food: (for all parts of question 10, make your best guess if you can't remember) a) When was it? __ never had spicy food before (jump to #11 ) __ age < 2 __ age 2-5 __ age 5-10 __ age 11-15 __ age 16-20 __ age > 20 b) Where was it? __ at home __ in a restaurant __ at friend's or relative's place c) Whom were you with? __ by yourself __ family __ friends / co-workers __ strangers / acquaintances d) What type of food was it (e.g. salsa, curry, regular food with hot sauce)? _________________ e) Why did you eat it? (can choose more than one answer) __ parents made me eat it __ peer pressure __ no other non-spicy food available __ out of curiosity __ want to feel / appear strong __ want to feel / appear mature __ other reasons: _______________________________________________ f) Did you like the pungency of that hot food back then? __ Yes __ No g) How much hotter can you tolerate in your dishes now compared to your first exposure to spicy food? __ the same __ mildly hotter __ much hotter h) How much hotter do you prefer in your dishes now compared to your first exposure to spicy food? __ the same __ mildly hotter __ much hotter 11. When would you want to eat hot & spicy food? (can choose more than one answer) __ never __ when I haven't had spicy food for a long time __ when other dishes are bland __ when other dishes have rich flavors __ when other dishes taste bad __ when other dishes taste good when I am __ hot __ cold when I am __ bored __ upset __ happy __ excited __ depressed when I am __ by yourself __ with family __ with friends __ I want to eat spicy food all the time! 12. How often do you eat spicy food (including regular food with hot sauce)? __ never __ once several months __ once a month __ > once a month __ once a week __ > once a week __ once a day __ every meal 13. Do you have the habit of adding hot sauce / spicy flavorings to your food? __ No (jump to #15) __ To certain dishes (What type of food: _____________________________________________ ) __ To almost all food 14. What type of hot sauce / spicy flavorings do you usually add? (e.g. Tabasco sauce, chili powder, wasabi, mustard, ginger, pepper, chili oil, etc) ______________________________________________________________________________ 15. Which of the following factor(s) make you like hot & spicy food? (please check all that apply) __ I don't like hot & spicy food __ I'm used to it __ People around me eat it __ It tastes good __ Food tastes too bland otherwise __ It smells good __ It looks pretty __ I like the burning or tingling feeling __ It stimulates my appetite __ It makes me more alert __ It puts me to sleep __ It warms up my body __ It cools me off __ It makes me feel high __ It improves my creativity __ It's good for my health __ It kills the microbes in the food __ It makes me strong __ I don't want to appear weak __ Its part of my culture __ It helps me to experience a foreign culture __ It's easily available __ It's inexpensive __ It stimulates my sexual desires / improves my sexual performance __ other reasons: _________________________________________________ 16. Do you usually prefer food with strong or mild flavors? __ strong flavored __ mild flavored __ no preference 17. Do you smoke? __ Yes __ No 18. Do you like drinking alcohol? __ Yes __ No 19. When you are free, do you prefer exciting activities (e.g. riding roller coaster, speeding, paintballing) or more gentle, relaxing activities (e.g. reading on a bed, listening to music)? __ exciting activities __ gentle activities __ no preference 20. Other comments on hot & spicy food? ______________________________________________________ Thanks a lot for your help! Judy Lam wlam@fas.harvard.edu 134 Adams Mail Center Cambridge, MA 02138 USA