[CH] (Way Off-Topic!) New Line of Wines
Myron Menaker (myronm@bellsouth.net)
Wed, 02 May 2001 07:01:45 -0400
BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
sample a new discount item - Wal-Mart's own brand of wine. The world's
largest retail chain is teaming up with Ernest & Julio Gallo winery of
Modesto, CA, to produce the spirits at an affordable price; in the $6 -
$8 range.
While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart brand wine in their shopping carts, there is a market for cheap
wine, said Kathy Micken, professor of marketing at Roger Williams
University in Bristol, RI.
"There is wine in a box that people are willing to buy," she said.
"The right name is important."
The top 15 suggested names for Wal-Mart wine:
15) Box o'Grapes
14) Chateau Traileur Doublewide
13) White Trashfindel
12) Big Red Gulp
11) Grape Expectations
10) Domaine Wal-Mart "Merde du Pays"
9) NASCAbernet
8) Chef Boyardeux
7) Peanut Noir
6) Blue Light Special Nun
5) Chateau des Moines
4) Martha Stewart's Sour Grapes
3) I Can't Believe It's Not Vinegar!
2) World Championship Wriesling...
...and the number 1 name for Wal-Mart wine:
1) Nasti Spumanti
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Myron Menaker Daytona Beach FL USA
myronm@bellsouth.net |
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jgs^~^~^~^~^~^~^~^~^-=======-~^~^~^~~^~^~^~|~~^~^|^~`
I'd rather be singing! | |
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