Re: [CH] $$$
raelsixty4@earthlink.net
Sat, 12 May 2001 07:16:20 -0600
Twas Writ:
> it's an insidious process when done correctly by a skilled sales rep.
>they start by re-arranging shelf stock ; putting their product at prime
>height & increasing the number of brand X "facings" in that area.
>( basically they shove the competition to the back, side, down etc.)
>it's often done at the individual store level, sometimes with -
>sometimes
>without the knowledge & consent of the store manager or person
>responsible for that shelving area. this way, when a consumer looks
>at a shelf section, he's confronted with a "wall" of brand X near eye
>level, and limited display of the competitors product, usually lower on
>the shelf space.
>
><snip>
> so ... as i consider the difficulties faced by small producers in
>competing with the big name brands; i realize that the "little guy"
>doesn't have the economies of scale when it comes to production,
>shipping & especially merchandising.
> therefore ... for the sake of "product diversity" ... OK, variety;
>a higher price at retail is justified. how high? is up to the consumer!
methinks...just another reason to buy locally produced/grown
goods...search out the independents...and thus tell corporate
agriculture/producers/growers/etc. to kiss our CH arses...
but that's just me...
Peace, Hendrix, and Chiles.......
Rael"...3 exams and i'm done til fall..."64
"hhhmmm...6-4-tricapsiacincyclohexane?...no, no, no..."