Catharine Vinson <gardeners@globalgarden.com> wrote: > Enter the Age of Merchandising of Diversity in Foodstuffs? Are we going to > see 30 years of heirloom and "new hybrid" proliferation akin to the > industrial "model of the year" of industrial output (and software, and > etc.)? > > Will what worked for deodorant and toothpaste and tennis shows work for > 'taters and 'maters? Should it? Take a look at cookbooks today. There are many out on the market that suggest particular varieties of vegetables -- Deborah Madison's three books on veggies are great examples. The latest edition of _Joy of Cooking_, possibly the most popular cookbook in the US, discusses 2 or 3 dozen different varieties of beans. Sunset magazine had a recent issue containing new recipes for heirloom beans and gave mailorder sources (the best of which is in Idaho BTW) for purchasing them. I think that the American palate has been largely uneducated and the mid-western cooking style has contributed to that. Meats are cooked until dry and vegetables cooked until limp. I think about my mother's green beans -- cooked for over an hour until they were limp and grey-green with bacon or ham hocks and new potatoes added in the last 30 minutes of cooking. When you cook that way what difference does it make which variety you start with? Newer cookbooks and cooking techniques combined with an emphasis on lower fat diets serve to highlight the concept that the taste of the produce we start with makes all the difference. Look at chiles -- a fine example of the demand for increasing varieties at the grocers spurred by cookbooks and, to Americans, newer foods. In my part of the country Ranier cherries command a premium price -- Ranier lookalikes don't. Most people can taste the difference. I think those of us who are the adventurous home gardeners, willing to try varieties new to us and possibly new to our region (though the varieties themselves may be old) are ahead of the curve but that the rest of the people will catch up. That some of us are ridiculed for that is pretty meaningless in the overall scheme of things. Liz