Re: [CH] need some ideas!
jmlane@ibm.net
Thu, 30 Jul 1998 17:30:25 PST
** Reply to note from "Curt Snyder, Hot's Desire" <hotsdesr@deltanet.com> Thu, 30 Jul 1998 08:55:08 -0700 (PDT)
You have received several good ideas. . . One thing about homemade salsas, etc., is that this
is in direct competition to what you cart does -- sell hot sauces. So anything which takes away
from your selling product is counterproductive.
So why not do blind tastings for participants.
This will enable you to identify the most popular sauce, the hottest sauce and find someone
who can correctly identify the sauce-type events. ALL of which work to your selling your
product. Because that is the bottom line. Everything else mentioned is either entertainment
(OK) or competition (not OK) to your cart. Of course, you could look for the most creative
use for one of your product-type events, but that calls for the customer doing some upfront
preparation. You want to capture them as the walk by, not have to prep.
Just my marketing two cents worth.
Best of luck. Let us know in advance when it will be. Those in the San Diego North County
area or thereabouts can come and participate.
jim
> Greetings all! The mall where we have our store has (rather foolishly)
> given us the opportunity to hold a 'special event'. They gave everyone
> this opportunity, we just thought we'd see just how far we could carry it!
> We need some ideas for a somewhat outrageous event, must be able to take
> place indoors, in public (which leaves out naked twister, sorry Rael),
Jim Lane
jmlane@ibm.net
Competitive Marketing Technologies
Do you have change for a paradigm?